HOW WE DO IT > Maui Jim


Maui Jim

Maui Jim

Conceptually, we wanted to show how Maui Jim’s “Just for You” sunglasses, created exclusively for Sunglass Hut, fits perfectly with all facets of a person’s life. So the idea was to quickly step through a person’s day—change their environment, their clothes, their activities—but keep their sunglasses the same. We debated shooting versus animation and landed somewhere in between.

Explore how we handled:

  • Green screen tests
  • Graphic world challenges
  • Shoot challenges
  • Post challenges


Fusion HDX is a division within Fusion dedicated to producing specialized media solutions.

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Philadelphia, Pennsylvania