Two years ago, FMC Corporation launched a bold 5-year vision to investors—one they were meeting, and in many instances exceeding. Despite solid performance, the company was not capturing the attention it deserved from investors. For Investor Day 2012, Fusion conceptualized and created Innovation Hall, where FMC business leads were given the platforms they needed to bring to life stories of growth and differentiation. From hands-on interactive activities to video to augmented reality and more, Fusion helped FMC present their company in an engaging, personable, and meaningful way. Fusion also handled staging, production and creative for the general session. Following the event, FMC’s stock went up—an ultimate goal of the event.